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Tips for Branding: Custom T-Shirts and Beyond!

When it comes to your business, your growth, success, public image, and marketing strategies all rely on your brand, so if you’re not branding, it’s important to get started right away! A big chunk of branding relies on the visual side—your website theme, logo, colors, and even your office furniture. Luckily, there are many ways you can get creative with your brand so your customers know who you are and what your goals are. Corporate Connection in El Paso is dedicated to helping businesses define themselves and their brand through custom t-shirts, water bottles, and more. These tips can help you build your brand and get connected with your customers.


Tip #1: Know Who You Are


You can’t create your brand if you don’t know who you are. Be sure to know your goals, what themes you’d prefer (serious versus goofy, etc.), and what you want to convey to your customers. This will help you determine everything from your company’s colors to the way you post on social media and beyond.


Tip #2: Think About the Bigger Picture


In a way, your brand should be both permanent and fluid. Fluid because you want to keep up with technological advancement, industry changes, and your ever-growing company, but permanent because too much change and your customers could be confused by your sudden changes, affecting brand loyalty. In other words, you don’t want to do something that you’ll have to change right away, like choosing the colors red and green for your logo to match the fleeting Christmas season, but you also don’t want to dig yourself into a hole that you can’t get out of. Always keep the bigger picture in mind so you can maintain a steady brand while also giving yourself room to breathe so you can grow and adapt alongside your company and the industry.


Tip #3: Don’t Fear Change


As your business develops further, your brand will have to develop with it. Even though you can still keep parts of your branding strategy consistent (such as the colors or your logo), other parts might have to change along the way. For example, think about Domino’s. Back in the day, Domino’s went by the name Domino’s Pizza, sold only pizza, and quite frankly, weren’t doing so hot in the pizza industry. So they rebranded. They dropped the “Pizza” in their name and started serving other dishes, such as wings and pasta dishes, and they changed up their recipes and marketing strategies a bit. They still have a similar logo, the same colors, and other similar features as before, but this rebranding has helped them be successful. So if you think change is on the horizon, don’t fear it; embrace it.


Tip #4: Utilize Visuals: Custom T-Shirts and More!


When customers see your company, they see everything, from the colors in your logo to what your employees are wearing. And you want your brand to be everywhere. Corporate Connections can help you with this! We can create custom t-shirts, water bottles, bags, and more so you can ensure you get your brand out there. Call us today to learn more!


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