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How Uniforms Can Take Your Brand to the Next Level


Uniforms are synonymous with countless industries. Everyone from grocery store workers to flight attendants requires a uniform in order to express consistency for their employer or brand.

When your employees wear high-quality uniforms, they’ll be able to work without worrying. Similarly, your brand will be properly represented upon your employees’ uniforms. When customers and clients see an employee wearing a beautifully designed uniform, they will feel confident in your brand.

It may seem easy, but in order to find the right uniforms for your team, you should team up with a reputable full-service branding agency. Corporate Connection offers top-tier service to business owners in the Southwest. Continue reading to learn more about what we have to offer.

A Uniform Vision for Your Brand

Let’s say you’re starting a small business. About six people will make up the core of your staff but you want to market your brand as appropriately and effectively as possible. What can you do? For starters, you need to have a recognizable logo that defines your company and your services. If you don’t have a logo yet, you can meet the Corporate Connection team who will sit with you and discuss what you’re looking for in a logo. Since we have an in-house design team, we’ll be able to whip up a beautifully designed logo in no time!

Creating a Symbol

As symbols, logos take on meaning over time. When you see a red, octagonal shape while driving, your mind immediately knows that it’s time to stop. Before cars, however, red octagonal shapes didn’t have much meaning. The same can be said for a brand such as Pepsi, Nike, or Mercedes-Benz. These brands’ logos (a red, white, and blue circle, a “swoosh,” and a circle with three lines within itself) are synonymous with their brands even if they don’t particularly convey the brand’s name or the product they sell. This is exactly what can be achieved with a well-designed logo. As your in-house design team, we’ll work with you in order to craft the right logo for your brand.

From a Simple Design to a Cultural Phenomenon  

So, now that you have a logo, it’s time to stitch it into reality. The Nike swoosh didn’t become as popular as it is today overnight. It took hard work and many, many years before the shoe brand grew to become an international powerhouse. Just imagine, the uniforms of the early Nike employees. Simple grey polos with a Nike swoosh sown into the chest area. Such a simple uniform that went on to revolutionize the world of footwear and sportswear.

Make Corporate Connection Your Uniform Headquarters!

People tend to judge on first impressions so make sure your brand sets forth a positive and reliable impression on the first try! If you’d like your brand, your employees, and your customers to all be on the same page, it’s necessary to invest in uniforms that relate to your particular industry. Corporate Connection is ready to help you achieve this. Give us a call today to learn more about what we have to offer!

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